Employment Opportunity

Barloworld provides competitive value solutions in earthmoving equipment, materials handling and power systems and related equipment in 10 countries in Southern Africa. As the appointed Caterpillar dealer in the region, Barloworld supplies technology, equipment, parts and service to customers in the mining, construction, handling, agricultural and energy industries.

Barloworld Zambia Limited is looking for suitably qualified individuals to fill the position below:

Marketing Assistant - Lusaka

Applicants suitably qualified based on the requirements stated below are invited to apply for the position.

Job Purpose

The successful candidate will provide administrative and operational support to the Marketing Department by assisting in the planning, coordination, and execution of marketing campaigns, promotional activities, market research, and communication initiatives that enhance brand awareness and support business growth.

Key Outputs

• Assist in planning and implementing marketing campaigns and promotional activities.
• Coordinate campaign logistics and ensure timely execution.
• Monitor campaign progress and prepare performance reports.
• Assist in developing marketing content for brochures, newsletters, websites, and social media platforms.
• Ensure marketing materials are accurate, up to date, and aligned with brand guidelines.
• Support internal and external communication initiatives.
• Conduct market research to identify customer needs, market trends, and competitor activities.
• Compile and analyse marketing data and prepare reports for management.
• Maintain databases of customers, prospects, and market information.
• Support the organization of exhibitions, trade shows, product launches, and other marketing events.
• Coordinate with suppliers, vendors, and service providers.
• Prepare event materials and monitor event outcomes.
• Maintain marketing records, budgets, and filing systems.
• Process purchase requisitions and coordinate procurement of marketing materials.
• Schedule meetings and prepare presentations and reports.
• Liaise with internal departments and external agencies to ensure effective implementation of marketing activities.
• Respond to customer and stakeholder inquiries relating to marketing initiatives.

Qualifications and Experience

• Full Grade 12 Certificate with good grades.
• A university degree in Marketing, Business Administration or a related field. ZAQA-certified certificates are required.
• Minimum of 3 years of relevant experience in marketing, communications, or customer engagement.
• Experience in digital marketing and social media management will be an added advantage.
• Full member of the Zambia Institute of Marketing or equivalent professional body.
• Knowledge of marketing principles and practices.
• Proficiency in Microsoft Office applications.
• Familiarity with graphic design and digital marketing tools is an added advantage, including Canva, Illustrator, Photoshop, HubSpot, Sprout, Wix, WordPress and Hootsuite.

Technical Competencies

• Marketing and Brand Management.
• Digital Marketing Fundamentals.
• Market Research and Data Analysis.
• Content Creation and Copywriting.
• Social Media Management.
• Event Planning and Coordination.
• Report Writing and Presentation Skills.
• Microsoft Office Suite (Word, Excel, PowerPoint).

Behavioural Competencies

• Communication Skills.
• Customer Focus.
• Creativity and Innovation.
• Planning and Organizing.
• Attention to Detail.
• Teamwork and Collaboration.
• Problem Solving.
• Initiative and Proactiveness.
• Time Management.
• Adaptability and Flexibility.

How to Apply

Candidates who meet the minimum requirements should submit their applications with ZAQA-certified copies of certificates and an updated current curriculum vitae by email, scanned as a multi-page PDF document, no later than 15 October 2026.

Email: Jobszm@barloworld-equipment.com

Application Deadline: 15 October 2026

NB: ZAQA-certified certificates are a requirement. Only shortlisted candidates will be contacted.

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